RESUME

 
Professional ​
info​​

Passionate and motivated young professional, I am digital native, with more than 7 years experience in digital marketing and eCommerce supply chain. I have worked both in Montreal and in Paris. I advocate for the rise of women in Tech and loves to create bonds with people. I move fast, so is the digital ecosystem.  I have great interests in digital transformation and social innovation, that is why my most important commitment is to raise voices for social economic growth.  

Work​
experience​
Field Marketing Manager - North America
LINKBYNET

​2017 - 2018

 

Worked closely with AWS, GCP, OVH and Microsoft.
Leading LINKBYNET Marketing & Communications for North America: created & executed field Marketing plan & campaigns + demand generation activities (digital campaigns, trade shows ). Collaborated with Sales Management Team & Alliances Manager to assess programs priorities. Developed strategies combining social selling & social media to increase LINKBYNET awareness and position its expertise in North America. 

 

General Director
eCOM Events

​2016 - 2017

 

Principal mandate: produce eCOM MTL event - 7th edition alongside 20 young professionals;

  • Built eCOM MTL year-on-year (2015 - 2016 - 2017) edition's communication & business strategy; acted as a CoPresident on a volunteer basis from 2015 to 2016 before being promoted as general director. 

  • Managed team leaders and helped them achieve their projects to deliver eCOM MTL year edition;

  • Increased tickets sales by 20% (fiscal 2015-2017) & build social media engagement;

  • Reached target sales for sponsorships packages (100K$);

  • Developed eCOM MTL Ambassadors Program; 

  • Developed a new web serie #AskeCOMMTL.


eCOMMTL is the only event of its own in Canada, aiming to promote the digital economy by showcasing ecommerce and digital marketing best practices. A 2-day event consisting of top of the line exhibitors and featuring over 20 conferences from top brands, business experts and industry key leaders.

 

 

eCommerce & Digital Strategy Manager
Société des Alcools du Québec (SAQ)

​2014 - 2016

Principal mandate: Drive eCommerce sales growth to SAQ.com; reached 2015 sales target.
Achievements 2015-2016 (Fiscal Year)

  • Increased e-commerce sales by 115% by focusing on data analytics & products offers;

  • +87% conversation rate, +30% website traffic.


Digital Marketing & Project Management:

  • Developed & managed SAQ.COM online campaigns including launching SAQ Mobile App Campaign;

  • Aligned SAQ bricks & mortar strategy with online by partnering with Sales & Merchandising teams;

eCommerce & Digital Strategy Manager
Lise Watier Cosmetics

​2012 - 2014

 

Principal mandate: To develop Canadian and US online e-commerce strategies and sales.
Achievements: 

  • Developed innovative digital campaigns: SEM, online sales, product launch and email marketing;

  • Managed Lise Watier’s first web exclusive campaign “Alex Collection” with Youtube Guru Alex Fashion Beauty;

  • Increased e-commerce sales by 41% year on year by focusing on data analytics;

  • + 50% online client database, +80% conversation rate, +30% website traffic (fiscal 2013-2014).


Digital Marketing & Project Management: 

  • Managed and coordinated websites implementation on Magento ecommerce platforms in partnership with web agencies;

  • Developed and managed online marketing programs including affiliates and third parties vendors; 

  • Managed online store operational maintenance: 

Skills

MICROSOFT SUITE

SALEFORCES

WORDPRESS

SHOPIFY

WIX

PHOTOSHOP

Languages

French +++++

English +++++

Spanish +++

Hebrew +

Education
Sciences Po Paris - France
Master of Finances & Strategy - International Business
​2009 - 2011

 

Worked as a teacher assistant for the SUPPLY CHAIN & STRATEGY Marketing Master Class in 2011.

 

Built a marketing case study on Hermès precious leathers supply chain designed as a final assignment for a Sciences Po Marketing class lead by Mireille Maury - CFO of Hermès.

4 main subjects were addressed to students:
1. Precious Leathers Markets Functioning and Organization.
2. Vertical Integration: risks and opportunities.
3. Supply Chain Key Steps
4. Strategic recommendations.

 

McGill University - Canada

Bachelor of Arts - Political Sciences & IDS

​2005- 2009

 

​Dean of Arts Development Fund Internship Award: Volunteer experience in Nicaragua at the Las Marias Centre of Education. 


Conflict Resolution through Education & Art. Created and developed an educative and artistic workshop to help children control their emotions and learn how to resolve conflicts within themselves first.

A project designed to leverage art and artists in the peace-building process: « Los Niños de la Paz»;

Follow me

© 2019 by Jenyfer Maisonneuve

Made with love in Israel

  • White LinkedIn Icon
  • Facebook Clean
  • Twitter Clean